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Over Half of all Customer Loyalty Programs Embrace Social Media and Mobile...
We recently hosted a webinar, along with Banyan Branch ”Engaging and Retaining Customers through Social Media and Mobile-Enabled Loyalty Programs“. Below is the press release which outlines the poll...
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Why Having Sales can be Detrimental to Your Bottom Line
In today’s economy, we hear a lot of talk about sales, coupons, discounts etc. which is why most companies assume that all customers are highly price sensitive. This is simply not true. I discovered...
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An Outsiders View on Customer Loyalty In the Age of Groupon
I love group buying sites. Whether it is Groupon, Living Social, or local fave Specialicious, it doesn’t matter. I love a good deal (and, according to my husband, I love buying crap I would never...
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VIPdesk’s 2012 Summer Reading List
Have you made the Loyalty Leap yet? Read The Loyalty Leap by Bryan Pearson, the #1 pick on our Summer 2012 Reading List and learn how you can turn customer information into customer intimacy, building...
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Article of Interest: 5 New Loyalty Perks for Shoppers
Customer loyalty is what every company desires – and companies are pulling out all of the punches to gain that loyalty; In fact, according to the National Retail Federation, over half of all retailers...
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Brands are People too
I recently stumbled upon the article, “Consumers choose brands like they do people” on The Wise Marketer, one of my favorite websites to visit (subscription required). The article gave an overview of...
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Increasing Loyalty to Your Customer Loyalty Program via Concierge Service
Did you know that your credit card, or the company you work for, may be able to help you be more productive? It’s true…many companies and financial service institutions offer virtual concierge...
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Executive Insights: Mark Robeson
The article reprinted below appeared in the recently-published Q2 issue of Loyalty Management magazine, which is published by Loyalty 360. Mark Robeson, Senior Vice President, Sales & Marketing...
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The Golden Rule
“Do unto others, as you would have them do unto you” Ah, the golden rule, engrained in many, practiced by….some. The Golden Rule, or ethic of reciprocity is an ethical code, or morality, that spans...
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Experiential Programs: Rewarding Customer Loyalty One Unforgettable...
by Jamie Comiskey Vice President, Experiential Marketing VIPdesk The article reprinted below was recently featured in Loyalty Management magazine, which is published by Loyalty 360. Experiential...
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